Stylesheets

default, alternate, print

Read how to select a stylesheet.

Version

Copyright Notice

ws18-v01a

Go to the list of all search engine marketing definitions.

Definitions

tagGo to the top of this page.
One of the several snippets of HTML code which together constitute an element. A simple element consists of a start and end tag; e.g., a paragraph wherein the start tag is <P> and the end tag, </P>.
Many use this term as a synonym for element.
TITLE (element)Go to the top of this page.
TITLE is an HTML element as well as a type of META element.
  1. An HTML element with text describing the web page on which it is found but not displayed in the browser window as part of the page but rather in the window's title bar.
  2. The text contained within an HTML TITLE element and representing the title of a page. The text is not visible in a browser window but rather in the window's title bar. The title is not a heading within the page but is, in effect, the top of the hierarchy of (visible) headings of a document. Many authors avoid the confusion between a page's title and its top level heading (i.e., H1) by making the text of the TITLE element the same as the first heading of the page which is displayed.
The title tag should contain strategic keywords for the page and be constructed following specific guidelines. The title tag is important because it usually becomes the text link to the page found in search engine listings, and because search engines pay special attention to the title text when indexing pages. Bruemmer 01
trafficGo to the top of this page.
The number of visitors to a web page or website. Refers to the number of visitors, hits, page accesses, etc., over a given time period. As a general term, it describes data traveling around the Internet. Bruemmer 01
trusted feedGo to the top of this page.
"… the program allows companies to supply AltaVista with a list, or feed, of many URLs and some key information describing those URLs, such as a page title and a description to shown to the reader. "They [trusted feed listings] are not Web pages and don't benefit from the usual cues [for ranking ordinary Web pages, such as the frequency of terms, their location, and link analysis]," said Pedersen. "We make an estimate on how to blend them in." "Most of the [AltaVista] paid inclusion content is indeed basically catalogs from various commercial sources …." "The reason it's called 'Trusted Feed' is that we want to get good content from merchants of reputable intent." Sullivan, Danny 02
unique visitorGo to the top of this page.
A real visitor to a website (versus a visit by a search engine robot). Web servers record the IP addresses of each visitor, and this is used to determine the number of real people who have visited a web site. If someone visits twenty pages within your site, the server will count only one unique visitor and twenty page accesses (the page accesses are all associated with the same IP address). Bruemmer 01
URLGo to the top of this page.
The acronym for "Universal Resource Locator." An address that can specify any Internet resource uniquely. The beginning of the address indicates the type of resource: http: for web pages, ftp: for file transfers or mailto: for e-mail addresses. Bruemmer 01
user agentGo to the top of this page.
The program which requests a page on behalf of a person or another program. The most obvious example is the browser which you use to find and view web pages. The programs which search engines use to search out and find pages to index is another kind of user agent.